S-World investment platform
Creating a new 0-1 AI powered investment platform for values-based investing.
Part of Arabesque
The mission
Our goal was to create a new way to democratise sustainable investing. In partnership with FC Bayern Munich. Leveraging ESG Data, AI learning models and in-house asset management experience we wanted to build a values based scaleable investing platform, initially targeted at FC Bayern Munich supporters to help them invest in what they believe in
The team
2 Designers
3 Engineers
1 CPO
MY ROLE
Hands-on Head of UX & Design
Hands on end-to-end design
UX, UI, Visual, UXR and content
Business & product strategy
Managing and mentoring
Hiring and scaling
The approach
Gathering insights through product discovery
I led the cross-functional team through collaborative research sessions, using desk research, user interviews and surveys to understand more about our target market and user needs. I then developed personas to help align us on what we knew about our segments and their needs.
We developed personas to articulate segment data, user needs and insights
Designing, testing and iterating with concepts
I ran an initial design sprint with my product and engineering partners to explore ideas on how we could solve some of these needs using the How My We method.
Using the build measure learn model, we..
Developed hypotheses
Quickly prototyped concepts and other stimulus
Tested with users to gather insights
Decided what to park, pivot or progress
Iterated on the concept further
As we progressed we worked in a dual-track Agile fashion, with continuous discovery feeding the engineering delivery pipeline, enabling us to build to an MVP as we gained confidence in features
