Nick Wilson Design leader
I’m a London-based design leader with 20 years of experience across e-commerce, fintech, big tech, and startups. I specialize in building and leading high-performance, multi-disciplinary teams (design, research, content) to solve complex problems and drive business outcomes.
Passionate about innovation and challenging the status quo, I focus on creating collaborative, results-driven environments that empower teams to deliver user-centered design solutions. With a global perspective, I thrive in fast-paced, diverse settings, guiding teams to achieve meaningful impact.
In-depth case studies
Google search app
Re-building a high-performing team and strategic product vision for one of the biggest products in Google search
AdSense redesign
Defining and building the future for one of the most impactful Ads platforms
Play SDK Index
0-1 design and launch of the first public SDK index, helping developers make better choices of code providers. Live at play.google.com/sdks
HSBC Global Design Leadership
Building a culture of user centricity through discovery, learning curiosity and evolving the ways of working
Quick view projects
Sworld investment platform
0-1 design of a new sustainable investing platform powered by AI, aimed at democratising investing
Barclays Digital corporate onboarding
0-1 design & launch of digital corporate onboarding platform, reducing onboarding times
Google Stack App (by Area 120)
End to end design & launch of this 0-1 App - a ML powered document organiser and scanner